If you have decided to make an infographic you need to consider three core components that go into the construction of any infographic. These include the visual aspect, the content and the knowledge being represented. Let us consider each of these core components in further detail.
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Visual Aspect
Since the infographic is essentially a visual essay you display has to be very well considered. The color coding that you follow in the display must be clear and well defined. If you are using red to highlight main points, and then black for the sub points in one section, this should be done in every section of the infographic. Don’t use too many colors that clash and make the representation unattractive.
If you are using graphics ensure that they are the right size. Too large and they will overwhelm the data, too small and they might as well not be there. If you are making your own graphics ensure that they supplement rather than distract from the main facts and figures. Use reference icons where appropriate.
Written Content
The actual stuff you write should include time frames when dealing with statistics. If you have specific important dates you should have them printed in the infographic as well. This gives the reader a good reference to process the data. The statistics should be clearly mentioned in number next to the visual representation that you have made for them above.
The scale may have to be adjusted and so must be provided in a corner of the infographic for the convenience of the reader. You can also make references to specific sources from where you have taken the data. This adds credibility to the data that you have provided on the infographic.
Knowledge Shared
This can be divided into two main aspects. The first is the facts that you have shared and the second is the deductions that you made from the facts given. The inferences drawn are usually discussed in printed material that accompanies the infographic in more detail, but a small set of deductions can be added right away into the visual representation itself.
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